AWS D2E

The workshop system, and the design language behind it.

One shared system for taking any customer from a first conversation all the way to a built, adopted outcome: the same repeatable cycle, a composable library of methods, grounded in close to 600 engagements. What a design language is to a product team, this is to us. Reusable by strategists, account teams and the field, and increasingly by the agents and apps we build on it. This is where we all see it in one place, and it will keep growing.

One cycle, every formatA composable library, not fixed templatesGrounded in close to 600 engagements
The one cycle behind everything

Discover once. Deliver again and again.

One repeatable way to take any customer from a first conversation to an outcome that sticks. Steps 1 and 2 run once to build a prioritised roadmap and backlog; steps 3 to 5 are a loop you run for each opportunity. The same spine works for the field, for account teams and for ourselves. See how the cycle works →

The output of steps 1 and 2 is a roadmap and backlog of opportunities. Each pass of the loop delivers one of them, and what you learn feeds the next.
What this is

A shared language for how we work

Not a shelf of separate products, but one system for helping customers change their business and how they work with data and AI, starting from the customer.

One cycle behind everything

Mindset, Foundation, Mobilize and AXE are all the same cycle, composed differently, with the EBC just before it. Not separate lanes.

Composed, not templated

A library of unique methods that strategists, facilitators and champions select from based on where the customer is, rather than one fixed running order.

Grounded in the evidence

Built from close to 600 real engagements and the established methods the field already trusts, not invented from scratch.

Three ways in

Where do you want to start?

The same system, seen three ways: the tool, the story, and the cards.

A living framework

This will not only live here

This is a framework, not a finished artefact. Over time, pieces of it will show up wherever they are useful.

Inside agents

The composition logic and the method library can drive agents that help design and audit workshops.

In apps and skills for champions

The cards and the navigator become tools a champion or a first-time facilitator can pick up and run with.

Here, for all of us

For now it lives in one place so the whole team can see it, connect with it, and level-set on where we are going.

The point of this page is alignment. Before it is embedded anywhere, it is here so all of us can understand the system visually, share the same picture, and pull in the same direction. It is part of the D2E Interactive work, the modular Mindset and Mobilize, not a separate track. It is for us first: we do for ourselves what we do for customers, then dig into the tools.